Radio Numbers Up

On Thursday 27th February I gave a talk to Raidio Na Life on radio numbers and the youth audience.

Radio Numbers Up

Download the slide deck.

It reminded me of a paper I wrote in 2017 on THE AUDIO LISTENING HABITS OF GENERATION Y&Z.

Radio has adapted from long wave to short wave to medium wave to FM in the 80s. Radio has moved with the technology advances when available, but now radio is blocked from the device by the makers of the device. Radio’s way back into to the smartphone is via streaming, but now the competition isn’t the 20 local market stations on the regulated radio band but tens of thousands of stations from all over the world, podcasts and streaming music services.

Audience changes its relationship with radio when the equipment changes.

The research was a focus group of 5 people in the ages covering generation Y&Z. It throws up some interesting ideas on media consumption of the youth of today.

Radio Numbers Up

radio, more important than radio

I don’t share enough here on the blog. Social media (micro blogs) get most of my quick thoughts (quips). Today I share the InRadio podcast and in particular this episode.

With the microphones reversed, the regular presenter of the podcast is interviewed on radio about radio. We hear what got Dom Chambers started in radio and his path to Community Radio.

Also the core message which I decode as, radio is more important than radio. That people who love radio have an opportunity to use the platform to make this world a better place. And if you are thinking of starting right about now the timing could not have been better.

Radio is much easier to make that video. The radio industry is going through changes that is leaving an empty pitch for a whole new football match. Commercial local radio is becoming national radio with big brands. Community Radio is growing fast. Also community radio can scale to fill these gaps local radio left because community radio has a funding model that is non commercial.

Have a listen to my podcast of the week, no month. InRadio with Dom Chambers.

UPˢᵗʳᵉᵃᵐ manages the Mixcloud uploads for United DJs

  • Groove Control with Paul Ankrah in Ghana - Friday 16th April 2021
  • TONY PRINCE SHOW - Monday 01st July 2019
  • Stuart Busby Show - Wednesday 15th January 2020
  • Ken Michaels' Beatles Show - Wednesday 15th January 2020
  • TONY PRINCE / TONY PRINCE SHOW - Wednesday 15th January 2020
  • The Motown Hour with Pete Roberts - Wednesday 15th January 2020
  • MAX MCGILL SHOW (USA) - Wednesday 15th January 2020
  • TATES GALLERY WITH SIMON TATE - Friday 23rd August 2019
  • PETER ANTONY DRIVE-IN - Thursday 30th May 2019
  • THE MIKE READ BREAKFAST SHOW - Wednesday 27th March 2019 Part 2
  • PETER ANTONY DRIVE-IN - Monday 01st July 2019
  • TONY PRINCE SHOW - Monday 08th April 2019 Part 2
  • EMPEROR ROSKO ROSKO’S COAST TO COAST COUNTRY - Tuesday 26th March 2019 Part 1
  • ALTON ANDREWS SHOW - Wednesday 24th April 2019
  • LES ADAMS SOUL FUNKTION - Sunday 07th April 2019 Part 1
  • EMPEROR ROSKO ROSKO’S L.A. CONNECTION - Monday 15th April 2019 Part 2
  • THE MIKE READ BREAKFAST SHOW - Thursday 08th August 2019
  • FREDDY CANNON’S NASHVILLE SHOW - Friday 24th May 2019
  • BOB LAWRENCE SHOW - Wednesday 27th March 2019 Part 2
  • FREDDY CANNON’S NASHVILLE SHOW - Friday 05th April 2019 Part 2
  • PETER ANTONY DRIVE-IN - Monday 08th April 2019 Part 1
  • THE MIKE READ BREAKFAST SHOW - Wednesday 27th March 2019 Part 1
  • ROGER MCCORMICK – SYMPHONICA - Wednesday 27th March 2019 Part 2

UPˢᵗʳᵉᵃᵐ pain free radio archiving

UPˢᵗʳᵉᵃᵐ is now available for radio stations looking for an automatic uploader of programmes to the cloud. 

If you would like to find out more details about UPˢᵗʳᵉᵃᵐ fill in the form below.

The service costs €1 per day. Think of it as an extra pair of hands or an intern that costs little to nothing (without the exploitation!!!!). 


Choose Your Radio sector
UPˢᵗʳᵉᵃᵐ pain free radio archiving


    UPˢᵗʳᵉᵃᵐ pain free radio archiving

    Some Stations already using UPˢᵗʳᵉᵃᵐ

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    UPˢᵗʳᵉᵃᵐ pain free radio archiving

    The Death Of The Personality DJ

    Everything has changed for listeners. But that doesn’t mean that personality radio should be dead. Delivery has changed so much, that radio need not be mostly about the music. Music can now be delivered better in other ways. So that leaves the bits in between music, around the music, without the music. The mediated music parts. It is “Media” after all and self curated is not mediated. So radio has space to reinvent. This does not mean bringing it back as it was in the past (but aspects can be reused, I doesn’t need to be confined to anywhere just because it is old). Reinvent Radio. New Radio. Different Radio. Better Radio. Improved Radio. Compelling Radio. When it is compelling it will be listened to.

    8Radio Joins Cork DAB Trial

    8Radio Joins Cork DAB Trial

    Listeners to DAB in Cork will have even more choice from this weekend when Ireland’s alternative music station, 8Radio, launches with a blend of ‘quality new music and forgotten gems’.

    Digital Radio took a big step forward in the summer with the launch of the Ireland’s first small-scale DAB trial. The multiplex, operated by éirdab, serves a population of a quarter of a million people in and around the city of Cork, adopting new technology that makes it more affordable for new stations to broadcast on DAB.

    Since launch, two of Ireland’s leading Christian broadcasters, Radio Maria and UCB Ireland, have been broadcasting on the trial. Now 8Radio is set to join them.

    8Radio Founder, Simon Maher, sees this as a major milestone in the development of his station: “We’re delighted to be part of the Cork DAB trial. It’s a great opportunity for us to extend our reach into such a music loving city and I’m confident that this is just the beginning for a whole range of quality niche broadcasting being available through terrestrial platforms.”

    Éirdab’s Head of Content, John Evington, says the primary objective of the trial is to demonstrate the potential of DAB in radically extending listener choice: “It’s our aim to enrich the listening experience by carrying services that complement, rather than competing with, the existing stations broadcasting to Cork. 8Radio is a wonderful addition to our ‘ecosystem’ of new formats and alternative music fans are going to love it!”

    8Radio joins the multiplex at midnight on Friday 19th October and will be on-air every weekend until Sunday 18th November. Listeners in Cork can receive the new service by simply running an ‘autoscan’ on their DAB set.

    Podcast – Baldoyle Training Centre

    A podcast made for Baldoyle Training Centre (May 2018)

    Baldoyle Training Centre forms part of the Dublin and Dun Laoghaire Education and Training Board (DDLETB) – This podcast highlights some of the courses on offer at the training centre. Podcasts are a great way to explore in a deeper conversational way how things work.

    Podcasts can be delivered as pure sound or in a video for social media delivery.

    Make Radio History

    No not like Make Poverty History. Radio is 100+ years old, it already has its history. has organised an important radio history event on October 20th in the Ballsbridge Hotel in Dublin 2-5pm where we want you to tell your pirate radio story. Over 100 people have registered already and it looks set to be the pirate radio gathering of the year. 2018 marks 30 years since the wide scale close downs of pirate radio in Ireland, join us as we look back on these exciting broadcasting decades of the past. has been set up as a home to collect radio stories and your oral history. The period of piracy is important to radio historians and scholars. The material will be recorded for broadcast in December and our archive and will be sent on to DCU Media History Collection also.

    If you have a story to tell get yourself a free ticket on Eventbrite.

    See you on the 20th.

    DCU’s Mark O’Brien discusses the Pirate Radio Archive at DCU & Morning Ireland’s Bryan Dobson talks about the importance of media collection to our social and broadcasting history.

    Ahead of the October oral history event in Ballsbridge Hotel Brian Greene spoke to Dave Fanning on RTÉ 2FM