Everything has changed for listeners. But that doesn’t mean that personality radio should be dead. Delivery has changed so much, that radio need not be mostly about the music. Music can now be delivered better in other ways. So that leaves the bits in between music, around the music, without the music. The mediated music parts. It is “Media” after all and self curated is not mediated. So radio has space to reinvent. This does not mean bringing it back as it was in the past (but aspects can be reused, I doesn’t need to be confined to anywhere just because it is old). Reinvent Radio. New Radio. Different Radio. Better Radio. Improved Radio. Compelling Radio. When it is compelling it will be listened to.
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